If Garber’s long-term strategy for the league doesn’t exactly make sense, the endless cycle of expansion does: If you can’t make money either of the old-fashioned or sustainable ways, you might as well recruit a new batch of suckers to boost your bottom line in the short run. It’s a marginally more respectable version of the same business model that the owners of the American Basketball Association—not the original one, but the 1999 minor league that inherited the red-white-and-blue ball and little else—happened upon when it decided to start issuing franchises to anyone with a $10,000 check, with predictably chaotic results.