The Columbus Crew announced on Tuesday that it is partnering with MAPFRE Insurance on a multi-million dollar agreement for naming rights to its stadium. Crew Stadium will now be known as MAPFRE Stadium.
S.C. is the son of Crew Cat, the Columbus Crew’s first mascot. He was introduced at a jersey-reveal celebration in March 2015 at the Bluestone.
Precourt on his purchase of the Crew:
I saw an opportunity. You know we studied MLS for awhile, and we looked at opportunities. And I saw a real opportunity here [Columbus] as far as sports saturation and I saw a real path to the Crew being successful if we did some things to improve the fan experience, to improve the brand, the relevance, the product on the field. I think there’s a lot of good ingredients here in Columbus. In my life I’ve moved for the opportunity a number of times – I’ve lived on the east coast, on the west coast, I’ve lived in Texas, I live in California now, but geography wasn’t as important to me as being in a place where people care and there’s room for the club to grow.