“In total, Loughnane said, the front office has spent twice as much marketing Tuesday’s game as it would for a regular-season match. Some fans have been critical of the front office’s marketing efforts, indicating the marketing push is not what it would be in a normal playoff run, one without the threat of relocation looming.”
Also, Lamar has been putting up donated billboards to advertise the game (yeah Lamar!) – “The Columbus office for Lamar, the outdoor advertising company, donated five digital billboards at the start of the team’s playoff push with the same design it used for the 2015 playoffs.”