From @espnino74: “In October 2014 ,when #CrewSC launched the new batch I asked @LockCrewSC if they had a specific strategy to reach the Latino Fan Base. Since I was noticing a decrease in the Spanish coverage from the Club. This was his answer: “This is to encapsulate everybody in our market. This batch recognizes anybody who lives in the city of Columbus, the state of Ohio who wants to be a fan of Columbus Crew SC.””