@APrecourt: “6.14.17. Mark it down. First Ohio Derby. #CrewSC“
Any discussion of the MLS business model is incomplete without considering Soccer United Marketing (SUM). SUM may be the key to the continued growth and success of Major League Soccer, and positions the league and its Investor-Operators to reap maximum benefits from the growth of soccer in America.
An MLS spokesman declined The Enquirer’s Thursday request for comment. But considering Crew SC investor-operator Anthony Precourt is one of five MLS owners on the league’s expansion committee, it seems unlikely that word of FC Cincinnati’s various happenings next week wouldn’t reach the league’s New York City headquarters.
Precourt Sports Ventures’ President Dave Greeley “likes” a tweet about a meetup of @MLSinAustin supporters.
Twitter user posts that he met an analyst working for an underwriter, who in turn was working with an Austin based buyer of the Columbus Crew SC while in a Chicago airport. The person posts “You know he’s selling to an investor in Austin, right?” on June 14, 2017. Chicago is where Dave Greeley’s office is located.
Link to the Tweet (full conversation is illuminating)
Huge! @fccincinnati, already w/ better avg. crowds than @ColumbusCrewSC, beats them in front of over 30,000 fans!
It sure seems like blogger Babetski is being fed talking points… Greeley??
Austin-based data management platform Umbel named Spurs VP/Brand & Marketing MIKE MALO VP/Business Development. The Spurs were an Umbel client. Malo also has worked with the Eagles, D-backs and Crew. He will focus on strategic partnerships with leagues and teams as business-side analytics continue to grow in importance. The arrival of Malo also extends a leadership transition for Umbel following the elevation in April of President LISA PEARSON to CEO following the departure of Founder HIGINIO MAYCOTTE to spinoff data operation Pilosa. Maycotte remains Umbel Exec Chair. Malo: “Having that deep sports industry experience was a missing piece for them before, and there’s a huge opportunity now in front us in helping teams and leagues leverage first-party customer data.”
“MLS is not necessarily sold on San Antonio … Austin remains a city that MLS would desperately like to expand to.”
It’ll be interesting to see how Crew owner Anthony Precourt votes on the matter if it comes to that. He’s a member of the league’s expansion franchise. Would the Crew want another team 110 miles away?