Crew SC announces rebranding

Mayor Coleman:

“I don’t want to hear you ever call this team again the Crew,” Coleman said. “This change is important. The future of Columbus and the future of the Columbus Crew SC are tied together. We’re joined at the hip, and the success of the Columbus Crew SC and the city of Columbus, we need each other to succeed.”

Anthony Precourt:

“One of our brand pillars is being authentically Columbus,” Precourt said. “We’re trying to showcase Jeni’s Ice Cream and Columbus Brewing Company and other microbrews. We’re going to create experiences within the stadium that showcase what this great city has to offer.”

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